There are also certain words, stereotypes, that often come to mind when someone mentions that they're an atheist. Godless. Immoral. Devil-worshipper. Baby-eater.
How can we possibly call ourselves rationalists when we can see the fault in the one and not the other? This is why I've had so much trouble coming to grips with the misogyny in the atheist movement. We KNOW that stereotypes are bullshit. And yet there are so many of us who hear 'feminist' and immediately think 'feminazi'? How does that work?
Feminism: the doctrine advocating social, political, and all other rights of women equal to those of men. Much like in so many areas of the world we're forced to advocate for the rights and equality of atheists.
That so many have trouble making this connection blows my mind. If Atheism+ is going to splinter the atheist movement, we'll only be better off for it.